Banyan Tree group would like to launch new branches in Vietnam at high class resort and hotel segment with sustainable vision.
– Creative ideas & concept
– Digital & Social campaign
– Key visual – POSM
– Digital video production
BACKGROUND
Banyan Tree is a well-known as hospitality group with luxury resort service that brings its own vibe of nature to human living. The new resort Angsana Ho Tram is nestled between a beautiful serene coastline and lush forested mountains, providing a secluded hideaway for anyone looking to reconnect with nature. The ambition of the group is to bring a new breath to the south side beach of Vietnam.
BIG IDEA & STRATEGY
One Destination Opens Thousand Moments
Spread out content and online engaging activities with the involvement of KOLs to draw the attention and curiosity of customers.
WHAT WE DO
Creative Execution:
Elegance and sophistication in producing the content and materials were the keys to accessing the heart of the audience on social media. With the key message “One destination opens thousands of moments” and plenty of activities for various targets, Angsana has become a new attractive place to go with young couples and families. Moment seekers who are missing out on quality time with loved ones will be inspired to open all of their senses and live fully in the moment.
These key touch points aim to heal people from inner souls and emotions to pleasurable experiences of the senses. With short videos and interactive online activities with travel bloggers Quang Vinh, Hieu Sol, and other influencers, the content focused on conveying a range of feelings and situations that visitors might experience at Angsana Ho Tram.
