A meaningful campaign with full touch points to show appreciation to customer through 25 years of development of brand. Valuable prize and interesting engaging concept were the outstanding hook to connect with audience through channels.
Deliverables
– Creative ideas & concept for IMC plan
– Digital & Social campaign
– Key visual – POSM
– Virtual event
– PR
BACKGROUND
With the foundation of Haier, one of the world’s leading household appliance groups, Aqua has established itself as a trusted companion for every family in Vietnam over a remarkable 25-year journey. Our campaign was crafted to celebrate and express gratitude for the unwavering support from customers across the country.
BIG IDEA & STRATEGY
25 Years – Journey of Inspiration / 25 Năm Gắn Bó – Khơi Cảm Hứng Vươn Tầm
Collaborate with KOLs for viral video and virtual live event to rewards prize to audience
WHAT WE DO
Virtual Launch Event:
Leveraging our technological prowess, we organized a cutting-edge virtual launch event. The highlight was the introduction of our new OLED TV, presented with the glamour of Brand Ambassador, Miss Vietnam 2020 Do Thi Ha, and the charismatic MC Dai Nghia. This event not only showcased our innovative product but also offered a range of enticing promotions for attendees. Hosted entirely in a state-of-the-art studio, the live event not only captivated the audience but also bolstered Aqua’s presence among wholesalers and dealers.
Weekly Lucky Draw:
To honor our loyal customers, we conducted a grand lucky draw with prize combos worth up to $500,000. Each week during our Anniversary month, we held live awarding events at Aqua’s office, where lucky customers received their prizes on-site. This initiative significantly boosted customer engagement and strengthened the emotional connection with our brand.
Through these thoughtfully executed activities, we successfully celebrated Aqua’s legacy while fostering deeper loyalty and love for the brand in the Vietnamese market.
