An inspirational journey to bring the passion of a fashion designer to audiences via deep stories of women power. Unique content, artistic visualization and wide media coverage has winged the Brand to touch the soul of young generation.
Deliverables
– Creative idea & concept
– Digital & Social campaign
– Key visual – POSM
– Digital video production
– Influencer management
BACKGROUND
Van Anh Do, a renowned figure with a decade-long presence in the fashion industry, has solidified her reputation with the esteemed brand Vananh Scarlet. The newly launched VAD brand emerges as a pinnacle of high-class formal wear for women, designed to empower and prioritize the professional convenience of modern women in the workplace. The brand’s core messages of inspiration and trend-setting underscore its commitment to setting new standards in elegance and sophistication.
BIG IDEA& STRATEGY
VAD – Women Power
To flesh out for the campaign, we collaborated with Female Leaders in diversity markets to release emotional video & inspiring contents.
WHAT WE DO
Creative Execution: At the heart of our launch is a captivating viral video crafted under the masterful direction of Dinh Ha Uyen Thu, a distinguished talent in Vietnam’s creative industry known for successful music videos and top-rated TV shows. The video’s narrative centers around a trio of accomplished women—MC and Presenter Thuy Minh, Founder Van Anh Do, and CMO Anara Pham—each celebrated for their unique backgrounds and achievements. Set against a neutral backdrop reflecting the brand’s signature colors of black, white, and beige, the video serves as a perfect canvas for the vibrant lives of these empowered women. Every frame eloquently captures the confidence and dynamism of these leaders adorned in exquisite VAD outfits, delivering a powerful message on the strength of women.
Media: Our strategy utilized PR and social media as pivotal channels to ignite inspiration among our target audience and amplify the VAD brand’s message. Sophisticated photoshoots featured in leading publications like Dep Magazine and Vietcetera sparked widespread interest across beauty communities on platforms like Facebook and Instagram, seamlessly blending fashion, feminism, and communication. The campaign’s success was evident with over 100,000 organic views and robust engagement—including comments, likes, and shares—on Facebook, paving the way for VAD’s participation in prestigious fashion events like The Fashion Week and winning the hearts of a diverse audience.
