Vinfast would like to enhance the leading position in Electric transportation to young generation via promoting for E-bikes.
– Creative ideas & concept
– Digital & Media plan
– Key visual
– Digital video production
BACKGROUND
A captivating video showcasing Vinfast’s latest innovation, the Klara S electric bike. As the pride of Vietnam and a flagship subsidiary of Vingroup, Vinfast is celebrated for being the country’s first and only automotive manufacturer. The launch of the Klara S marks a significant milestone, aimed at providing the young generation with a modern, convenient, and environmentally friendly mode of transportation.
BIG IDEA & STRATEGY
MODERN BIKE – MODERN LIFE
Digital video with colorful mood and a catchy branded song to approach young generation
WHAT WE DO
Creative Execution:
To bring this vision to life, we produced a vibrant and dynamic viral video that highlights the remarkable features of the Klara S. Emphasizing its user-friendly design, easy charging capabilities, and environmental sustainability, the video is tailored to resonate with the energetic and eco-conscious youth.
We crafted a new, catchy theme song infused with a young, dynamic vibe, complemented by multicolored visuals and light after-effects. The video showcases young people dancing and engaging in sports, creating an exciting and lively atmosphere. Shot entirely within the Vinhome and Vingroup spaces, the video captures the essence of movement and playfulness through seamless transitions and striking color play. The result is a visually engaging and motion-packed video that effectively communicates the innovative spirit of the Klara S and its appeal to the modern youth.
Media Strategy:
We strategically distributed this engaging content across multiple platforms, creating a significant impact on social media and capturing the attention of Vietnam’s younger generation. The video quickly gained traction, achieving over 100,000 organic views on YouTube alone. This widespread reach and positive reception have solidified Klara S’s position as a trendy and desirable choice for young, eco-conscious consumers.
