TAIWAN VISITOR ASSOCIATION VIETNAM INTERNATIONAL TRAVEL MART 2024
IMC Plan
The biggest annual travel mart occurs in Hanoi. GOV from nations and companies create the pavilion with signature decoration and useful information booth. Traditional Hoyi dance performance and Kahoot minigame with prizes were the highlight of the event.
Deliverables
– Creative ideas & concept for IMC Plan
– Digital & Social campaign
– Key visual – POSM
– Digital video production
– Event
– PR
BACKGROUND
VITM, the largest annual travel mart, serves as a global platform where nations converge to showcase their tourism offerings alongside esteemed firms. Taiwan, a stalwart participant, consistently endeavors to captivate both business entities and retail consumers alike. With a steadfast commitment to showcasing its diverse attractions and fostering meaningful partnerships, Taiwan aims to attract a burgeoning audience eager to explore its rich cultural heritage and breathtaking landscapes at VITM.
BIG IDEA & STRAGEGY
SMALL TAIWAN IN VIETNAM
We create real experiences of Taiwan culture in Vietnam with giant decoration, combine with Hoyi dance & activation to spread out for the theme
WHAT WE DO
Creative Execution:
We designed a grand pavilion that featured a giant bubble milk tea, encapsulating the essence of Taiwan through vibrant colors, delectable cuisine, and iconic attractions. This visually stunning booth earned the accolade of “Biggest National Booth” drawing significant attention and admiration.
Activities:
Twenty travel agencies participated, offering an array of brochures and catalogs to promote tours to Taiwan. The pavilion was a hub of engaging activities, including painting sessions, Q&A interactions, and “Oh Bear” nail art, all aimed at highlighting Taiwan’s unique charm. A highlight of the event was a mesmerizing performance by a renowned Taiwanese dance team, showcasing the traditional Hoyji dance, which captivated numerous visitors. Taiwan’s efforts were recognized with the award for “Most Attractive Activities,” underscoring the success of our vibrant and interactive presentation.
