Taiwan GOV would like to bring Taiwan closer to Vietnam customers with target to increase the booking and tourists to visit Taiwan.
– Creative ideas & concept for IMC plan
– Digital & Social campaign
– Key visual – POSM
– Virtual event
– PR
– Influencer management
– OOH Booking
BACKGROUND
Taiwan is a fantastic travel destination, offering a rich blend of cultural heritage, stunning natural landscapes, and vibrant urban life. From the bustling night markets and historic temples to the breathtaking Taroko Gorge and serene Sun Moon Lake, Taiwan provides an unforgettable experience for every traveler. Promoting Taiwan in the Vietnam market is the intention of the Taiwan Tourism Administration to tap into the growing interest in diverse, nearby destinations and leverage cultural similarities and strong regional connections. By highlighting Taiwan’s unique attractions and ease of travel, we can inspire more Vietnamese tourists to explore this captivating island.
BIG IDEA & STRATEGY
Taiwan – Easy Travel / Đài Loan – Du Lịch Dễ Dàng
Approach consumers through interactive face-to-face activities and hilarious content to spread out the perception of easiness, joy and rewards with Taiwan
WHAT WE DO
Creative Execution:
We launched a vibrant campaign to promote Taiwan as an ideal travel destination. The creative approach centered around creating eye-catching visuals that encapsulated the essence of Taiwan’s beauty, from its stunning landscapes to its bustling cityscapes. Our highlight message, “Taiwan – Easy Travel” emphasized the convenience and accessibility of exploring the island. By producing engaging content for social media, we showcased Taiwan’s rich culture and diverse attractions, successfully spreading the word and inspiring potential travelers from the Vietnam market.
Nationwide Truck Show:
Our event and activation campaign for promoting Taiwan as a travel destination featured a dynamic truck show event with a bus decorated to showcase Taiwan’s top attractions. This mobile stage hosted traditional performances, engaging games with exciting prizes, and offered a variety of promotional gifts. The event toured Vietnam’s three largest cities—Hanoi, Da Nang, and Ho Chi Minh City—drawing significant crowds and extensive media coverage. This immersive experience captivated audiences, effectively raising awareness and interest in Taiwan as a must-visit travel destination.
Influencers Farm Trip:
We orchestrated an unforgettable journey for two influential Vietnamese personalities, Thai Dung and Thuy Anh, who traveled through Taiwan’s most captivating cities. They immersed themselves in Taiwan’s vibrant culture, sampled its exquisite cuisine, and explored its iconic attractions. Their experiences were beautifully captured in engaging video reviews that resonated with a wide audience and went viral on social media, effectively spreading the allure of Taiwan.
Press Conference & Social Media:
To mark the official launch of this ambitious campaign, we organized a grand press conference at a luxurious hotel. The event was attended by over 30 esteemed journalists and media representatives, ensuring extensive coverage. The atmosphere was electric with excitement as we unveiled our campaign highlights and showcased the breathtaking visuals and stories from the influencers’ travels. This strategic approach not only generated substantial media buzz but also created a compelling narrative that positioned Taiwan as a must-visit destination for Vietnamese travelers. Through the synergy of influencer engagement and strategic PR efforts, we successfully amplified Taiwan’s appeal and inspired a new wave of tourism interest from Vietnam.
PR Spread-out:
